How Greta Gerwig and Margot Robbie Brought 'Barbie' to the Big Screen

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How Greta Gerwig and Margot Robbie Brought 'Barbie' to the Big Screen
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Margot Robbie and Greta Gerwig cannot wait to welcome moviegoers into the land of Barbie.

story -- but it wasn't until Robbie bought the rights from Mattel in 2018 that the ball got rolling on this version of the toy's tale, bringing together her producing prowess with Gerwig's vision.

Gerwig initially signed on just to write the film, but admitted, "Once we had the script and I loved it, I couldn't bear to [let it go]. I had to direct it."Little Women"She's got a long history. She's gone through a lot of changes," she noted."It's so joyful and so fun.... there's almost a delicious challenge to it. And I think that that must be part of it.

What's not strange is the sheer star power in the film, a cast full of Barbies and Kens, led by Robbie and"They're two of the greatest actors, I would say," Gerwig praised."I mean, the cast is just chock full of them. But I think that they have this ability to be outrageously funny from a place of truth. They're never making fun of it. They're never standing outside of it. They're always fully committed and not judging anything.

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