How FUD Plays Out IRL
Fear, uncertainty, and doubt are the preferred weapons of the fossil fuel industry’s army of PR specialists, tools in delaying action on climate change solutions. Recently, I got to witness an example of how FUD played out in real life , and hope that by documenting it here, people reading this can nip it in the bud if they start to see the signs.
One thing I struggle with is coming off as preachy — when I assume the person is going to make a smart decision, especially, I really don’t try to continue to push. So I tend to defer rather than being smartly proactive…something I could use some advice on and something that the world probably needs a lot more of.A friend needed a car, and suggested they were looking at some EVs. Where we live, it’s more or less a no-brainer, especially for people who can plug in at home.
They ended up buying a brand new gas-guzzling SUV, and when I saw them pull up in it, I admit I was stunned. Looking back, there were signs I missed.They talked about battery life a few times, without really asking me about mine. Apparently, despite my reassurances, the friend was of the impression that the battery would more than likely completely wear out and need replacing soon after the warranty ran out. It’s “new” tech, we can’t assume people understand it.
, then talked to them quite a bit about the lack of maintenance, the immense mileage efficiency advantage, the free charging stations around our town, etc.The person asked me about solar for their house, and how that might interact with the vehicle. Rather than talk much about it, I deferred to a friend who has been selling solar for more than a decade and knows this stuff inside and out.
In retrospect, I could have averted this new piece of infrastructure that will support Exxon, Vladimir Putin, and the rest of the world’s worst for the next twenty years of its life if I just thought about all of these signs some more and been more proactive.
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