Dubbed The Wardrobe Operating System™ (yes, trademark included), Finery combs through its users' emails to collect every shopping order from the past decade (!) to catalog and recreate their closet online:
She went from pre-med student to television journalist to tech startup founder and inventor.Author:Maria BobilaPublish date:Jun 12, 2018In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
RELATED ARTICLESSTITCH FIX CEO KATRINA LAKE WANTED TO WORK AT THE 'APPAREL RETAILER OF THE FUTURE,' SO SHE FOUNDED ITHOW TRACY SUN WENT FROM STUDYING NEUROSCIENCE TO LAUNCHING POSHMARKCAN AI-POWERED CGI CREATIONS TAKE OVER THE INFLUENCER SPACE? By 2006, Casey decided to get out of hard news and move to Houston to cover more lighthearted content geared toward women on her own talk show, which initially inspired her to come up with an idea like Finery. "All I want to do is make women's lives better, cheaper, faster," says Casey. "We need all of the edge that we can get, so whatever I can make or give to make women's lives better was such a driving force in that.
Over the past year, Casey and Brooklyn Decker, who is a Finery co-founder and one of its first investors, have been determined to make Finery the best version it can be.
It's so rewarding because there's such a few amount of you that everybody kind of knows each other. It's also harder because you're having to prove something so much bigger; if you're looking at venture funds that look at how to back startups, they look for patterns because they're not going to experts on everything. They have to look for big overarching patterns to have companies to invest in.
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