'Teenagers are switching things up constantly,' euphoriaHBO's lead makeup artist Doniella Davy says. 'Gen Z uses makeup not only to portray who they are, but who they want to be that day.'
I’ve been stalking Gen Z for a couple of years, sort of admiring it online., so when I got the call for this job I thought, 'Oh my god, this is my chance!" So as an artist, I put my own twist on the Gen Z aesthetic to push it forward as a new form of makeup for the masses. Beyond that, I also drew inspiration from the late ‘60s and ‘70s. I love glam rock! So there are references in makeup history, too.
I wanted every girl to be really, really different and have their own thing going on. But at the same time, I didn't want each girl to feel like a total stereotypical archetype. There needed to be a level of nuance involved with each girl's look, and it had to be unexpected at times. In those early days of using makeup on yourself, there’s this whole playing dress up element, so I definitely wanted that to shine through.
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