Deion Sanders wants Florida and Georgia football recruits to come to Colorado, where marketing the weather is part of his strategy.
in Boulder, here’s a look at why all of his talk about the weather in the winter remains part of a larger strategy for his team’s success in the fall.In less than four months, Sanders has leveraged his fame and personality to electrify the national profile of a downbeat football program while. He even persuaded many of them to come from warm-weather states such as Florida, helping the Buffaloes assemble the nation’s No. 1 class of incoming transfer players for 2023, according to 247Sports.
The goal is to debunk a mistaken impression about Colorado formed by those from other parts of the country, particularly in the Southeastern U.S., where some have never seen snow in person. “We were just like, 'It’s freezing out there. It probably snows every day,’” Sanders Jr. said in an interview last month with USA TODAY Sports.Boulder often has mild winter days in the 50s, with lots of sunshine. In January, coach Sanders even found that snow can be fun. He went snowmobiling in Vail and seemed awestruck by it, though he did suffer some altitude sickness.
Coach Sanders hopes to get more from there, too. According to 247Sports, Colorado currently ranks 20th nationally in recruiting for 2024 with five committed prospects, two of whom also are from Georgia. “I got used to it,” said Sanders’ youngest son, Shedeur, CU’s quarterback. “Now I just go outside with a sweatshirt and shorts. I’m cool now. I’m a Colorado boy.
“When I got the first call from Rick, I said to myself, `It’s cold up there,” Sanders said in a video produced by CU.
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