Here's how CEOs are communicating to consumers during the coronavirus outbreak:
As an academic, I’m currently working on a project that is focused on understanding how companies, CEOs, and marketers manage brand crises . There are a number of different types of brand crises—from product harm to bankruptcy to values-related crises—and examples include the BP oil spill, Samsung exploding phones, and Toyota acceleration crisis.
“At Hallmark, we recognize the role we play in your relationships and your lives. The health and well-being of our employees and our customers are our top priority. As the situation around coronavirus continues to evolve, I want to take a moment and share an update. We understand many of you may be feeling isolated as public health officials encourage us to distance ourselves from others and community events are canceled. I encourage you to continue to find ways to connect with your loved ones during this time. Make a phone call, video chat with a friend, send a handwritten note in the mail, spend time with your child doing art projects, enjoy a movie night in with your family. Emotional wellness is just as important as physical well-being.
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