He calls himself the “Medical Medium,” even though he has no actual medical training or a professional background in health care. But his juicing advice has sent scores of Angelenos on the hunt for celery.
On a recent Saturday afternoon, shoppers at Erewhon Market on Beverly Boulevard made a beeline to the produce aisle to stock up on bundles of organic celery. Others waited patiently at the health food store’s cold-pressed juice bar to order 16 ounces of the fibrous green vegetable in liquid form.
“This is about going to the store, buying something no one cared about in the past, putting it through your juicer, and getting better,” William said in an interview. A notice by the register notifies customers of a shortage in celery and subsequent price increase at Erewhon Market in Los Angeles. The juicing craze has caused celery prices to spike — to as much as $5 a bunch at organic health food stores such as Erewhon. According to the Western Growers Assn., the average retail price for celery in Los Angeles has jumped more than 30% over the last year to $2.59 a bunch. Over that same period, the price farmers were paid per bunch of celery has skyrocketed by 670% to $2.63.
William, who says he’s in his 50s but declined to give his exact age, started offering nutritional advice while working as a grocery store stock boy before leaving Maine in his 30s to work with clients across the country. He eventually ended up in Los Angeles, and in 2015 published his first book, “Medical Medium: Secrets Behind Chronic and Mystery Illness and How to Finally Heal.
She added that while some diet trends have helped her clients lose weight, many go back and forth between different plans, which can be dangerous to their health.
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