Sales through social media platforms were approximately $560 billion dollars in 2020. And that’s just the beginning. It’s forecasted that social commerce sales will reach about $2.9 trillion by 2026.
Building trust is the first, and very necessary, step to building a social commerce strategy.
“Referral is the highest-trust level of influence – figure out exactly what gets your audience to share content with friends – whether it be humor, education, relatability, vibe, etc. – and leverage that in all of your organic content. This will increase your organic following while also driving conversion,” advises Annelise Hillmann, CEO and Cofounder of“Large businesses and Fortune 500 companies have until now traditionally controlled e-commerce.
“Livestream shopping is an authentic way to interact with consumers while demonstrating products in a more natural manner,” says Mulvihill. “Exciting times are ahead as we see the growth of people-powered retail across social media platforms.”, a digital commerce consultancy. “Social commerce is perfectly positioned for knowing exactly who your client is, what their problem is, and how they perceive a solution.
“This is a gold mine for categories like beauty, household cleaning, apparel, and travel. If your product has a clear solution that is easy to view, that is what you should demonstrate in your video. Think the infomercials of old, but in a short form ‘this is what it does’ video format,” McKee adds. “This is a precision tool, not a reach tool. Make your content very niche and specific. The brands that will win here, are very clear on their value add.
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