Barbie is stepping into the digital art world dolled in Balmain
Balmain x Barbie x mintNFT.com
“It’s a milestone, it’s the first NFT presentation that the Barbie brand has ever made,” says Richard Dickson, Mattel president and COO.NFT, but Dickson says Barbie’s deeper connections to high-fashion will kick the global toy company’s NFT plans into high gear. “It’s incredibly meaningful and powerful as we effectively roll out our NFT strategy across Mattel. It’s part of our business and staying relevant.
“… Barbie and Balmain are embarking upon a distinctly multicultural, inclusive and always joy-filled adventure,” Olivier Rousteing, creative director at Balmain, said in a statement. The human apparel and accessories meanwhile will be available worldwide on the Balmain and Mattel Creations websites, as well as select retail stores beginning January 13. Consisting of more than 50 pieces, the capsule collection will incorporate signature looks from both brands, marrying Balmain’s French polished aesthetic with Barbie’s bold American style.
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