Co–Star is sometimes ludicrous, occasionally rude, and often “spot on”
in 2013, she called Currie such because he introduced bits of entropy into her work—sometimes by literally reorganizing the structure of her books with a random integer generator. “It saves you a lot of worry,” Carson said at the time. “You know, all that thinking.”The team tests the output by, Guler said, “just dicking around by ourselves,” and checking for comprehension and whether it’s up to their standards.
The company wouldn’t disclose how many active users it has, but, as of April, it had over 3 million registered users. It currently has 480,000 followers on Instagram, home to its ownrendered in black and white. Rave reviews on iTunes credit the app’s accuracy and the wealth of information it provides for free, but I’d venture that its voice is not a small piece of the puzzle. In the Co–Star office, they are constantly talking about how they want their own horoscopes to sound.
She’s overheard it herself. She could have overheard me at my local hip bar in Brooklyn, during any number of conversations with a friend about what exactly Co–Star is saying when it says, “Work at being spontaneous, effortless, and easy.” As a woman barely on the other side of my Saturn return and a coastal-city dweller, I fit the profile .
In this way, Co–Star is something of a godsend, and the worst offender. It’s social, because you can check whether the heavens have blessed your relationship to another person or not, and it’s also crib sheet that’s equally accessible to skeptics and diehards alike. You can waste an hour or two on your phone, sure, but the actual conversations tend to happen in real life, and you discuss the edicts sent down from the randomizer on high, and whether or not they align with your sense of self.
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