2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an 'it color' every year for more than two decades.
"The Color of the Year 2023 merges the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world," Pantone says."The result is a shade of red that expands our horizons of authenticity."
While last year's color also spoke to the balance between nature of technology, Pantone says what sets magenta apart is its"ability to answer our collective need for strength." "Three years deep into a pandemic, facing a war, an unstable economy, social unrest, supply chain breakdowns, and mounting climate change, we need to heal," it adds."And still, we need to find the motivation to continue. Here, Viva Magenta cloaks us in both power and grace, and sends us out into the world with the verve we've yearned for.
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