How An Impromptu Sleepover Led to the Jonas Brothers Launching a Popcorn Brand

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How An Impromptu Sleepover Led to the Jonas Brothers Launching a Popcorn Brand
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After Nick tried the homemade popcorn at a friend’s house, he requested samples for his brothers, and it quickly became the entire band’s ‘go-to snack’

After Nick sampled the homemade popcorn at the Garbowsky house, he requested samples to share with his brothers, and the guys say it quickly became the entire band’s “go-to snack.” When the guys brought it on the road with them during their 2019 “Happiness Begins” tour, they realized it was something they wanted to share with their fans as well .

“[We like] being able to work closely with Rob to hit the exact right ratio of salty, buttery and sweet, and thenbeing able to get feedback in real time with everyone backstage with us,” Joe tells. “I know some brands do focus groups to understand how their product might play with an audience, but we’d been getting that kind of feedback in real time and in such a unique and unforgettable way over the last few years.

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