How another recession could affect Hollywood:
Trade-war fears, stock market volatility and, most recently, bond market signals that point to a pending recession are rattling investors, igniting concerns that another devastating downturn may be just around the corner.
Back then, recession-era TV networks found themselves scrapping for ad dollars from sponsors who were quickly becoming less confident in the abilities of consumers to spend. Were a new downturn to come to pass, “you would tend to see a general worsening of trends,” says Brian Wieser, global president of business intelligence at GroupM, the large media-buying unit of WPP.
Of course, the impact of a recession is hardly ever just financial. The fear and anxiety that such an economic earthquake provokes can infect everything from the source of people’s livelihoods to, say, the going rate of Botox injections.
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