How Amazon virtual health clinic's top doctor thinks about patients as customers

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How Amazon virtual health clinic's top doctor thinks about patients as customers
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Amazon Clinic is the ecommerce giant's new virtual option for things like allergies, acne, and hair loss, its latest effort to disrupt the healthcare industry.

has long had high ambitions for disrupting the health-care sector, as all big companies —outside the health industry — probably should.

The Amazon Pharmacy home screen on a laptop computer arranged in the Brooklyn Borough of New York, U.S., on Tuesday, Nov. 17, 2020."At the end of the day, all patients, all customers, all people want to be healthy," Nworah Ayogu, the chief medical officer and general manager of Amazon Clinic, told CNBC's Bertha Coombs at the CNBC Healthy Returns virtual event last month.

"To me, it was really about thinking through if we can have just a fraction of those people, if we can impact them, that's such a massive scale to do good, so it's really being able to zoom in and think through how we can use those resources and point those toward health."Amazon has a lot of competition in the primary care and clinic space, some from health retailers aggressively chasing similar opportunities.

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