How does the U.S. compare to other countries in the advertising landscape? Wicked Reports ranked the 20 countries that spent the most on advertising by the percentage of national GDP using data from Zenith and the World Bank .
. The net figures are generally compiled by an independent body that conducts a survey of advertisers, advertising agencies, and media owners. Local-currency figures have been converted into U.S. dollars at the average exchange rate for 2020.
For each region listed, ad spending has been broken down by sub-industry including internet ads, TV ads, newspaper ads, magazine ads, and radio ads. Internet ads include traditional display ads such as banners, online videos, classified, paid search results, internet radio, podcasts, and social media. Television ads include network, cable, spot ads, and syndication. Magazine ads include those in consumer publications as well as business-to-business publications.
predicts Pan Arab advertisers’ expenditure to be $8.48 billion. Out of the top 20, this region spends the highest percentage on internet ads for mobile and desktop browsing.- Ad spend in U.S. dollars: $10.13 billion-- 1.1% spent on magazine adsDespite a trending reduction in print media, India saw the highest percentage of ad dollars spent on newspaper ads. One reason for this is the fact that India registered more thannationwide in 2021.
Indonesia Berita Terbaru, Indonesia Berita utama
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