Memphis Rox is more than a climbing gym—it’s helping the city climb free of its reputation as one of the poorest large cities in America Have questions for the gym's founder, Hollywood director Tom Shadyac? Drop them in the comments and he might answer.
lower than for whites. The history of Soulsville charts the larger city’s decline, as well as its promise. It was a middle-class African-American neighborhood when public housing projects began to open in the 1940s. A streetcar stopped running here in the 1960s, and Interstate 240 cut the neighborhood in half. Stax Records, which opened here in 1957, was one of the few bright spots. Soon, a company that was founded to put out country albums became the epicenter of the soul scene.
In 1957, Stax Records was opened in Soulsville, Memphis. The legendary record label soon became synonymous with soul music, known for its big-name artists, including Otis Redding, Isaac Hayes and Booker T. & the M.G.’s. In 2003, a museum was built on the site of the studio. | Mark Peterson for Politico Magazine
The top-rope style of climbing, where the climber is attached to a rope while a second person secures him or her from below, is about teamwork and trust. If you fall, someone has your back. The tallest top-rope courses reach four stories high at Memphis Rox, but the shorter, “bouldering” sections, which top out at 13 feet, can be tougher. Bouldering requires no ropes, just a pair of shoes and a strong grip. If you fall, you fall to the padded mat below.
When the gym is full on a weekday afternoon, it’s easy to see its success as a given. But there was definitely some anxiety among the staff going in. The money to cover the gym’s $1.5 million yearly operating budget won’t come from just memberships. “There’s a misconception that your founder is a movie director and you have an endless amount of money. No, we don’t,” said Reggie Davis, executive director of One Family Memphis, the nonprofit that operates the gym and handles its fundraising. That fundraising will always be a part of Memphis Rox’s revenue stream.
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