A blogger who started off posting photos of LA's high-design homes on Instagram became a real-estate agent who turned his 99,000 followers into $200 million in sales last year
Rob Kallick was fascinated by the midcentury homes he saw in the Chicago suburbs where he grew up — includingIt wasn't until he moved to Los Angeles in 2008, though, that his passion for these houses — built between the 1940s and 1960s as part of the midcentury-modern design movement that prioritized sleek lines and futuristic shapes — grew beyond the level of a hobbyist. Feeling inspired, Kallick decided to leave his job in marketing and go into real estate.
More than a decade later, the popularity of the account — which now has 99,400 followers — has helped grow his solo operation into an eight-person firm that closed $200 million sales last year. His passion for midcentury design has become a calling card, scoring him early deals and helping him connect with clients — even those who don't share his fondness for midcentury architecture.
In 2010, one of Kallick's very first clients was a fan of his blog who reached out about her move from Milwaukee to LA with her husband. The couple still live in the house Kallick helped them purchase. Instead, Kallick said, he could connect with potential buyers more intimately. Instead of a website with some"big headshots," he could communicate a"deeper interest" in real estate and come across as"someone you'd like to talk to." A listing in the Echo Park neighborhood of LA of Kallick that sold for $2.2 million last year.In 2017, he hired additional agents and founded the Take Sunset team, which completed $75 million in sales during its first year.
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