Houston First is paying $270,000 over three years to bring the Michelin Guide to Texas. The first Texas Michelin Guide will debut in 2024.
-starred restaurants. But cities and states themselves put down a good deal of cash to get a Michelin Guide in the first place.on Monday. Houston First is paying $90,000 a year over three years, even redirecting some of its budget from other priorities to help fund the Michelin Guide, Holly Clapham-Rosenow, the Houston organization’s chief marketing officer, told Eater.
The agreement enables collaborative work to promote the area’s culinary offerings,” a representative for the Michelin Guide told Eater in an email. “The Michelin Guide Texas project came to life thanks to the quality of the state’s culinary scene. The whole credit of this exciting project is the talent of Texas’s restaurant teams who embody culinary innovation.
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