What it was like roaming the floors of a convention center in New Jersey for Hallmark's first ever ChristmasCon
Photo: Vulture and Courtesy of Subjects After the 50th person I see wearing a “This is my watching Hallmark Christmas movies shirt” shirt, I stop trying to keep count. A sip per shirt would have made for a good drinking game for somebody with a death wish. By hour six roaming the floors of a convention center in New Jersey for Hallmark’s first ever ChristmasCon, that somebody is me.
A single-day, general admission ticket for Saturday cost about $50. The initial run of tickets sold out fast and the second wave, one attendee tells me, was gone in four minutes. Her husband bought her two tickets for $500 on eBay as a combination Christmas-birthday gift. General admission got you into the venue, which included two days of panels featuring actors, podcasters, and Christmas movie writers. Wandering around, I see a dozen or so vendors. A face-painting booth next to one for Fios.
Not everyone is unhappy, though. As with most fan-centered events, the joy derived depends on what value a given attendee ascribes to meeting a Hallmark star. For Wade, a twenty-something in a custom “I’m only here for Lacey” tee, the price point to take a picture with his crush was more than worth it. Some people are excited to get the chance to step up to a microphone and ask their favorite Hallmark actors to describe their favorite Christmas traditions.
There’s one Hallmark anchor who is noticeably absent. The company severed all ties earlier this year with Lori Loughlin following Operation Varsity Blues, which busted Loughlin and her husband, Mossimo Giannulli, for paying half a million dollars to have their daughters falsely recruited to the University of Southern California crew team. Loughlin, along with starring in a handful of holiday movies, was a lead in When Calls the Heart, Hallmark’s longest-running and most-watched series.
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