Quentin Tarantino sees his biggest B.O. opening of all-time with $41M+ | OnceUponATimeInHollywood |
was an expensive play for an original movie, between $90M-$96M net . Just like Tarantino’sis a throwback pic, so is its financial structure, we hear from sources, with 30% of the first dollar gross going to the filmmaker, Leonardo DiCaprio, and Brad Pitt in a first dollar pool. We hear that first dollar gross is typical on a Tarantino pic, and that betweenhe made around $75M between fees and profits.
ComScore/Screen Engine’s PostTrak reported on Friday night that close to half of the audience say that their primary reason for seeingis because of the director. PostTrak’s norm for this metric is typically 7%. The exit pollster also states that 37% of all moviegoers said the cast was the main reason why they went to seeNext, in order for a studio to get their piece of counter-programming to work, they need to scream their film to the world.
“Looking specifically at the Facebook video menu on the film’s official page, there were only three clips posted by the one month prior to opening mark, which is very light. So, it’s clear the campaign agreed upon a ‘less is more’ approach and let Tarantino fans do the heavy lifting – which is indicated by the movie’s high EOR score of 33:1, ,” says RelishMix.
Since this location was recreated for the film, Sony found a way to keep it up throughout opening. They highlighted the theater by adding and rotating film and film character art on the barricade in front. Also we can’t forget to give credit to Sony distribution for finding a magical place on the summer calendar wherecould open unopposed. That said, talk about risky: It’s a weekend wedged between two tentpoles: Disney’s July record opener
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