With coronavirus lockdowns across the region causing a spike in stay-at-home viewing, Friday’s news that Southeast Asian video streamer Hooq is to close within a matter of days came as a shock to i…
. According to one estimate, Netflix may be earning as much as $200 million of revenue in Southeast Asia — and that while still struggling to figure out its local production strategy in the region.But Hooq’s unwillingness to point even one finger of blame at itself does not sit well with other companies, who believe that there remains a place for a regional OTT video.
Both Hooq and Iflix found out the hard way that youthful, local content was what appealed to their audiences. They also discovered that while Singapore has the highest per capita GDP in the world, audiences in Hooq’s territories of the Philippines, Indonesia and Thailand are much less willing to pay for something they expect to be free. And simply making content legally available did not stop content piracy.
If Hooq attempted to change course once in the Philippines, Singapore, Indonesia and Thailand, it took another course in India. There it sought to be a white label repackager of western content for the sub-continent. Whether that was a decision taken at the urging of Sony and Warner is unknown. But Indian OTT, dominated by Disney’s
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