Canadian department store chain Holt Renfrew has released its spring 2022 campaign starring Toronto-based singer, songwriter and poet Mustafa.
Inspired by optimism and the opportunities of tomorrow, the campaign features bright and colorful men’s and womenswear as the retailer explores themes of hope and joy. Filmed in Toronto last fall, the campaign includes a short film and still imagery, as well as behind-the-scenes interviews with the Canadian singer.As a poet, when asked what hope means to him, Mustafa gave an unsurprisingly profound answer.
“Cut through air, cut through whatever barrier you have,” he says. “There are times hope was plunged into me and shattered me, but it also helped restore me when I was able to use it to carve space for myself.” In July 2021, the retailer turned the spotlight on local skaters to bring summer’s skateboard-inspired style to life.