In “Hollywood Signs: The Golden Age, Glittering Graphics and Glowing Neon,” author and designer Kathy Kikkert pays tribute to the Hollywood’s other signs.
You might know that Los Angeles’ most famous sign once read “Hollywoodland.”
Arriving in bookstores on August 15 from Angel City Press, “Hollywood Signs” is a history of the neighborhood told through the bold advertisements, neon letters and quirky, innovative design that left their mark on Los Angeles, if only temporarily. Some of the signs documented in the book are still familiar to locals, some – like the neon Grauman’s Chinese Theatre dragon that’s now a part of the Museum of Neon Art’s collection – while others have been rehoused or long since disappeared.
The Frolic Room was originally a speakeasy, which allowed patrons to enter through a secret door from the Pantages. Fans of “The Big Lebowski” will recognize the Hollywood Star Lanes. Expand As the neighborhood changed, some signs would ultimately disappear. When Kikkert noticed that the space that once housed Dan-Dee Factory Shoe Repair on Vine was boarded up, she grabbed her camera. “I know this is going to be gone soon,” she recalls thinking. “I don’t know where it’s going to go, but I know that it’s going to be gone and I just want to document it.”
“The book cover is meant to draw your attention, but the book interior is usually a little bit quieter and meant to create an atmosphere for you to take in the content of the book,” says Kikkert. “There’s a lot going on there that might not be obvious at first glance.”“I learned from some of the best people that I could have,” she says. “It was sort of like a graduate degree in book design and book composition.
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