While IATSE unveils its 'core principles' for use of the technology, members weigh in on the potential impact to their locals and how to develop best practices — or ways to confront encroachment.
, which reps 160,000-plus entertainment workers from grips to animation to makeup artists, unveiled a set of “core principles” for applications of artificial intelligence and machine learning in its members’ work ahead of its 2024 contract talks with studios. The list set off a debate among union members as the sprawling crew union scrutinizes how its workers are already encountering AI in their day-to-day work — and what to do about it in the future.
“Every craft is going to be affected by technology in some way,” IATSE director of communications Jonas Loeb says of the union’s current focus on researching the impacts of AI and machine learning — one of the union’s “core principles.
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