Hollywood types seem to have found a new obsession: signing up to do a project for Quibi, the mobile-centric, short-form streaming-video platform
Chrissy Teigen, Kevin Hart, Jennifer Lopez, and Idris Elba definitely know Quibi. Photo: Vulture, Getty Images and Shutterstock Hollywood loves to jump on a bandwagon, whether it’s rebooting shows from 20 years ago, getting cast in a Marvel movie, or buying whatever Gwyneth is pitching on Goop.
Who’s behind it? Whitman and Katzenberg. Photo: Katie Jones/Variety/Shutterstock Katzenberg is the project’s founder, while former eBay and Hewlett-Packard boss Meg Whitman serves as Quibi’s chief executive officer. The content team includes ex–DC Entertainment president Diane Nelson, former CAA exec Jim Toth, former THR co-president Janice Min , and former Viacom/MTV exec Doug Herzog.
Finally, there will also be about a dozen so-called “daily essentials,” short bursts of news, entertainment, and lifestyle content that’s overseen by Min and her team. NBC News recently signed up to produce two daily reports that will fall under the daily essentials banner, while the BBC is also set to assemble its own Quibi-fied news program.
How much Quibi programming will there be? During its first year, Quibi has said it plans to roll out about 7,000 pieces of content. That sounds like a lot, but it’s also not the same as Netflix saying it has thousands of shows and movies . If, for example, Quibi ends up releasing a dozen daily essentials segments each day — the NBC newscasts, maybe an Entertainment Tonight–style showbiz report — those segments alone will add up to about 4,400 pieces of content over the course of a year.
He is quick to note that he’s not disparaging the short-form programming already offered by other outlets. “We love that content. We think it’s great,” he says. But he points out that for decades, Americans were perfectly happy watching free broadcast TV — until HBO, in the 1990s, decided to morph from a movie channel into a place for premium TV shows presented in an upscale format. “What did [HBO] do?” Katzenberg asks, not expecting an answer from his interviewer. “They eliminate commercials.
“This is one of those things you have to see to understand it, but in effect, what they’ve done is, they’ve created an ability to watch content that is as beautiful whether you’re watching it in landscape or in portrait [modes],” he says. “You can toggle back and forth to either of those literally instantly. Nobody’s been able to do that yet, and this group of engineers and designers has actually done this in a pretty seamless way.
What if I want to watch Quibi on my computer or my big-screen TV? You’re out of luck — at least if you want to do so via an official Quibi app. While anyone with the right setup can cast what’s on her phone to a smart TV, Katzenberg and Whitman have made it clear they won’t release a version of the service optimized for non-mobile screens.
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