Products associated with frying food were the top items purchased during the holidays from neighborhood retailers, known as sari-sari stores, according to a study released by technology startup Packworks and sociocultural research firm Fourth Wall. READ:
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The study, of data collected between Dec. 1 and 14, indicated that packaged sauce was the fastest-growing, up 8% from a year earlier. Breading and coating mixes grew 7%, the study found.”Our statistical analysis shows that only the products related to fried food are the ones that experienced significant growth between 2021 and 2022,” the report found.culture,” referring to the dipping sauces accompanying many meals.
Demand for sugar and seasoning also declined. Sugar purchases fell 9% while those of seasoning declined 33%. The report said the declines in these categories were due to a growing health consciousness in the public as well as high prices.
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PH a ‘fried-food nation’ this holiday, study suggestsProducts associated with fried food topped the list of Filipinos’ purchases from sari-sari stores this holiday season, according to a study by Philippine startup Packworks and sociocultural research firm Fourth Wall. | AldenMonzonINQ /PDI
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