According to a recent study from the University of Georgia, Hispanic buying power nearly doubled from 2010 to 2020 and it's expected to continue rising.
The buying power of the Hispanic population in our country is surging right now.
The only thing that tastes better than Maria Elena Guevara's homemade horchata is the sweet taste of success - she's experienced plenty of that since opening a Paleta Bar location off of US 60 and Signal Butte in Mesa last year.It's been a winning recipe that's not only familiar to her but also to her community.They are surely a summertime favorite and as the Hispanic community continues to grow, so do her profits.
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