Hispanic Heritage Month: Anitta and Latinx culture [in Portuguese] | Opinion

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Hispanic Heritage Month: Anitta and Latinx culture [in Portuguese] | Opinion
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Anitta’s award marks a certain recognition by the American music industry of Brazilian contributions to Latinx popular music.

Daniel da Silva is an assistant professor of Portuguese and Luso-Afro-Brazilian Cultures at Rutgers University-New Brunswick. He says on MTV’s official YouTube channel, you can watch Anitta perform “Envolver” live at the award ceremony and hear her ease singing in Spanish while bracketed subtitles inform the viewer she is “[singing in Portuguese].

“Envolver” first found a wide audience on TikTok and features Anitta singing in Spanish, not in Brazilian Portuguese. Though “Versions of Me” was produced to win over English language consumers, it is a Spanish language reggaetón viral phenomenon that made a Brazilian performer the newly minted representative of Latinx culture within mainstream U.S. popular music scenes.

As a representative of a cultural Latinidad often sold to North American consumers in nebulous forms, however, she treads a path laid by 1940s Brazilian performer and Hollywood star Carmen Miranda. We may not be far removed from that punchline. On MTV’s official YouTube channel, you can watch Anitta perform “Envolver” live at the award ceremony, and hear her ease singing in Spanish while bracketed subtitles inform the viewer she is “[singing in Portuguese].” Eh, close enough?

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