'Women are making gains in the C-suite.'
Nearly half the marketing leadership hires in the first six months of 2019 were women, recruitment firm Russell Reynolds saysJackie Woodward, CMO Bojangles. Allison Peterson, Chief Customer & Marketing Officer Best Buy. Noelle O'Mara, CMO Tyson. Donna Vieira, EVP and CMO Sallie Mae. Alice Milligan, CMO E*Trade. Alegra O'Hare, SVP CMO Gap.Women are making gains in the C-suite, at least when it comes to top marketing jobs.
The firm tracked more than 200 senior marketing job changes in the first half of 2019. Two industries—financial services and industrial and natural resources—appointed more women than men to the CMO role, according to the report, which declared that “gender parity is almost here.” Spencer Stuart, a competing recruitment firm, also painted an improving picture on representation of womenIt studied 100 brands and companies, finding that 36 percent had a woman as CMO in 2018, up from 28 percent in 2017. But Spencer Stuart also found that the marketing industry remains plagued by a lack of minority representation in top roles. Only nine of the CMOs at the top 100 brands and companies it studied were minorities, down from 11 CMOs in 2017.
Companies that hired women as marketing executives this year include: Best Buy, which promoted e-commerce president Allison Peterson to chief customer and marketing officer; E-Trade, which hired Alice Milligan from Citibank as its chief customer officer; Sallie Mae, which installed Donna Vieira as executive VP and CMO after she had been at JPMorgan Chase; and Gap,Russell Reynolds also reported on what it described as an “acute CMO succession crisis,” noting that more than 80 percent of publicly...
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Inside McDonald's marketing changes, rising CMOs, and Quartz's membership modelMcDonald's move to pick a new agency runs counter to the data-driven trend that's been driving marketing.
Baca lebih lajut »
Chris Urmson, CEO Of Hot Self-Driving Startup Aurora, On Hiring And HumilityChris Urmson, CEO of self-driving car company Aurora Innovation, talks about hiring and leadership. Aurora ranks in the top 10 on our inaugural ForbesAI50 list by jillianiles
Baca lebih lajut »
Amazon is adding 30,000 jobs and holding hiring events today — here's where to find themAmazon is holding hiring events on September 17 in Boston, Chicago, Dallas, Nashville, Seattle, and Arlington, Virginia.
Baca lebih lajut »
Amazon starts hiring own drivers in German last-mile delivery pushAmazon has begun hiring its own drivers in Germany and plans to open 11 more dis...
Baca lebih lajut »
US police agencies having trouble hiring, keeping officers, according to a new surveyPolice agencies across the country are having trouble keeping and hiring police officers, according to a new survey obtained by ABC News. Produced by the Police Executive Research Forum, the survey shows a 'triple threat' for police departments: there is a decrease in applications, early exits
Baca lebih lajut »
Inside McDonald's marketing changes, rising CMOs, and Quartz's membership modelMcDonald's move to pick a new agency runs counter to the data-driven trend that's been driving marketing.
Baca lebih lajut »