The Democratic presidential candidate's story 'increased national attention on the brand and provided more buzz.'
Global Hinge downloads more than tripled last quarter, helped by Democratic presidential candidate Pete Buttigieg's revelation that he met his husband on the dating app. "This has increased national attention on the brand and provided more buzz to the already strong growth we've seen," said Amanda Ginsberg, CEO of parent company Match Group. Match intends to build on the Hinge hype with a major marketing campaign centered on its tagline,"Designed to be Deleted.
Global Hinge downloads more than tripled last quarter, helped by Democratic presidential candidate Pete Buttigieg's revelation that he met his husband on the dating app. "This has increased national attention on the brand and provided more buzz to the already strong growth we've seen," said Amanda Ginsberg, CEO of parent company Match Group. Match intends to build on the Hinge hype with a major marketing campaign centered on its tagline,"Designed to be Deleted.
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