Former Secretary of State Hillary Clinton knows the art of a good clapback.
On Friday, the boundary-breaking politician came out with an expertly timed re-release of $32 hats with the message “But her emails.” The merch, of course, references the major 2016 presidential campaign controversy around Clinton’s use of a private email server. Former President Donald Trump, the Republican candidate at the time, issued aggressive calls for investigations of Clinton and potential charges against her so-called mishandling of classified materials.
“Bringing this back in light of recent news,” the former Secretary of State wrote on Twitter, sharing a link to purchase the hats.Clinton’s re-release goes far beyond operating as the politician's equivalent of a mic-drop. Each purchase will include a contribution to the political organization Onward Together—a group founded in 2017 by Clinton and Howard Dean to help fundraise for progressive groups. An extra bonus: each hat is “Union-made” in America.
Over the years, political merch has transformed from simply being emblazoned with candidate’s names and morphed into canvases for increasingly insider jokes and references. They signal a deeper awareness of the political landscape and communicate more about one’s values. Take for example merch from Joe Biden’s revving-up 2024 campaign, which includes, a reclaiming of a term and memes popular among Trump supporters.
As the Former Secretary seems to know, sometimes fashion is the best medium to deliver a powerful message.
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