The chocolatier Hershey’s is celebrating International Women’s Day in Canada with an ad campaign featuring a biological male, a decision some consumers are having trouble digesting.
“My name is Fae Johnstone. I’m the executive director of Wisdom2Action. We can create a world where everyone is able to live in public space as their honest and authentic selves,” says Fae Johnstone in the ads. “See the women changing how we see the future at Hershey’s Canada.”
Among those pushing back was Linda Blade, a sports performance coach and prominent critic of allowing men who identify as women participate in female sports. “Hershey’s faces boycott after launching him-she’s bar in a gesture of taunting women & girls by celebrating the triviality of their sex-based human rights to female identity, personal safety & privacy on the occasion of International Women’s Month,” tweeted Ms. Blade.
Other comments included “We want chocolate, not Leftist propaganda” and “So you celebrate women by putting a man that thinks he’s a woman when he’s not?” “Hershey’s is ‘honoring’ women by featuring delusional, disfigured men on its candy bars. Feel empowered yet, ladies?” tweeted Sean Davis, CEO and co-founder of The Federalist.is putting the face of a trans-“woman” on chocolate bar wrappers with “HerShe” highlighted in honor of international women’s day.
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