The hero of the new movie "Air," released this week in the United States, is Sonny Vaccaro, a Nike employee who saw in a young Michael Jordan what "no one else had seen" and convinced the shoe brand to forge a revolutionary partnership.
NEW YORK — The hero of the new movie "Air," released this week in the United States, is Sonny Vaccaro, a Nike employee who saw in a young Michael Jordan what "no one else had seen" and convinced the shoe brand to forge a revolutionary partnership.
Nearly 40 years later, the Nike partnership with Jordan has grown into an empire, with $5.1 billion in sales last year from the Beaverton, Oregon-based company's Jordan Brand alone. "The only one that I could put close to Michael and what he did... was Kobe Bryant," says Vaccaro, a multifaceted entrepreneur, businessman and talent scout. "Kobe had the same instincts... the same 'I don't give a damn about anything, I'm going to be the best.'"
Before Jordan, tennis players Stan Smith and Ivan Lendl, as well as basketball star Kareem Abdul-Jabbar, had already had their own Adidas models, as had NBA star Walt "Clyde" Frazier at Puma. "We did national television ads, and Nike made the best ads in the world. They invented it and it all worked out perfect," he says.
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‘Air’ hero Sonny Vaccaro coaxed Nike into believing in Michael JordanThe hero of the new movie “Air,” released this week in the United States, is Sonny Vaccaro, a Nike employee who saw in a young Michael Jordan what “no one else had seen” and convinced the shoe brand to forge a revolutionary partnership.
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