Why Anastasia Beverly Hills' collab with Rodan + Fields saw immediate backlash
Following intense social media scrutiny, Anastasia Beverly Hills will no longer collaborate with Rodan + Fields. After announcing a"Galentine's Day" brow kit, which included six of ABH's most popular brow products, and would have been exclusive to Rodan + Fields, the reported test offering will be the last partnerships between the brands, Buzzfeed reported.
Fans of Anastasia Beverly Hills called the initial news of a collaboration disturbing, tweeting,"I will continue being a loyal ABH customer if this Rodan & Fields non-sense ends! They are an MLM and should not be associated with the great company you've built!" Others said they were"disappointed" in ABH, writing,"ABH partnering with MLMs like Rodan and Fields is so gross.
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