Nvidia is dominating the GPU market, but there are reasons to go against the current and pick AMD. Here's why you should consider it.
The GPU market is split between AMD and Nvidia, but it’s far from being divided in half. Nvidia has long been the ruler, reaping the rewards of better brand recognition as AMD trails miles behind.
While I wouldn’t call AMD’s latest generation of graphics cards “cheap,” it’s undeniably cheaper than Nvidia, which adopted a pretty ridiculous pricing strategy in this generation. Let’s take a look at AMD’s RX 7900 XTX, RX 7900 XT, and their Nvidia counterparts, the RTX 4080 and the RTX 4070 Ti. The RTX 4070 Ti is also slower than the RX 7900 XT, but it becomes less of a clear choice when you take DLSS 3 and improved ray tracing into account. On the other hand, AMD’s RDNA 3 GPUs still handle ray tracing better than the previous generation, so it’s not like it’s going to be unplayable — far from it.
The RX 6950 XT is a good example of this. It’s a 4K gaming GPU, and yet, you can find it on Amazon for . To get solid 4K gaming performance out of an Nvidia card, you would need to buy at least the RTX 4070 Ti or the RTX 4080, which are $800 and $1,200, respectively. In the last generation, you’d need an RTX 3080 and above, which run from $830 to well over $1,000 right now.
Recent trends show that modern AAA titles are increasingly likely to require more VRAM than Nvidia packs into its GPUs. Don’t get me wrong, the low amount of VRAM isn’t new for Nvidia — it’s just never been an issue on such a large scale up until recently, and it’s only going to get worse. No matter how you spin it, if the amount of VRAM is important to you, AMD is the manufacturer that pays it more mind than Nvidia. The more advanced games become, the more you’ll want to have a decent amount of video memory.
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