Google is in the process of buying Fitbit for $2.1 billion. Here’s why it matters, and what you should do.
reported that some Fitbit users had started looking for an alternative as soon as they heard about Google’s plans to acquire the firm.
So are people’s concerns valid? Perhaps so. Imagine the power you could, in theory, give to a firm whose search engine has collected all your late-night health related Googling, when it could combine this data with information collected on your Fitbit. Google says it will follow the relevant privacy laws, which in Europe are governed by the fairly stringent EU Update to General Data Protection Regulation . However, despite emerging privacy laws such as the California Consumer Privacy Act , the U.S. is still far behind its European counterparts.
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