Stockpiling toilet paper isn't about fulfilling bathroom needs so much as it is about 'taking back control in a world where you feel out of control,” experts say.
"The public is getting conflicting advice from the government and retailers," he said. "So people mass buy. I blame the system for not having a unanimous voice on what we should be doing."
"If authorities were to consistently say that this virus is not a problem it wouldn't change anything," he told CNBC via telephone. "Campaigns that are authoritative are not successful if they don't tap into people's behavior." "In this case the cognitive factor is cognitive bias, we tend to overemphasize things that are recent and very vivid," he explained. "When there's a plane crash people don't fly, when there's a shark attack people think all sharks are killers. That process makes us think that whatever the current thing is, it's similar to some terrible thing — it catastrophizes our view of whatever this thing is.
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