Messi-mania is in full effect as one of the greatest soccer players of all time heads to Los Angeles on Sunday, September 3, 2023.
Need more examples of the Messi effect? Look no further than social media. Messi's arrival to MLS has changed the fortunes of Inter Miami and their players' follower count across the board., Inter Miami has amassed over 20 million total followers across social media platforms Facebook, Twitter, and Instagram, more than any other MLS club by a wide margin.
In comparison, the LA Galaxy, the team that had amassed the largest following on those social media platforms in the MLS prior to Messi's arrival, currently is the second most popular team with a following of 4.65 million on Facebook, Twitter, and Instagram. In fact, if you combined all the other 28 teams total followers account, they would still not have as much as Inter Miami does.
Messi's teammates have seen the effect their striker has on their own personal social media accounts as well. Robert Taylor, Inter Miami's midfielder that hails from Finland, saw his Instagram account go from less than 10,000 followers to over 206,000 followers within days. Needless to say, business is booming for Messi and the MLS. The eyes of the world are now on the league, and soccer as a whole, something of a rarity in a country that has the NFL, NBA, and MLB. Experts expect the Messi effect will not slow down any time soon either.
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