Facebook is rebranding Instagram and WhatsApp as 'Instagram from Facebook' and 'WhatsApp from Facebook':
Instagram and WhatsApp as"Instagram from Facebook" and"WhatsApp from Facebook," according to The Information. The new titles will appear in Apple's App Store and Google Play, but will remain unchanged on device screens.1. Change management:
The brand unification is a mostly symbolic piece of Facebook's broader push to unite the underlying infrastructure of its apps, and I expect more of these subtle changes in the coming months. The rebranding is another hint that Facebook wants its other apps to be viewed as parts of the same organism, something further underscored by the company's"Family metric," which it now reports with earnings. The metric captures the combined reach across all Facebook's apps including core Facebook, Instagram, and WhatsApp, which Facebook estimates is about 2.7 billion monthly active users.
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