Abramorama has acquired the rights to distribute 'Herb Alpert Is,' a documentary that chronicles the life and career of the legendary HerbAlpert. Watch the trailer below.
expound on Alpert, who admits he could not enjoy his success in its height because he felt like just a number. “We were selling out these huge arenas in three minutes and at that point I realized, man, I’m rich, I’m famous, but I’m miserable,” he says.
“Herb is a true artist who did things the right way, achieved success on his own terms, and brought much joy to the world in the process,” Scheinfeld says. “I wanted to make a documentary that would reflect this and, most importantly, to be a ‘Feel Good’ film that will uplift, inspire and bring audiences together exactly as does Herb’s music.”
Adds Abramorama CEO Richard Abramowitz, “It’s our great honor to celebrate the man who outsold The Beatles in 1966, then went on to co-found the most successful independent record label in history on his way to supporting artists and students young and old around the world. Herb Alpert is a renaissance man of the highest order; the only things greater than his many accomplishments are his gratitude and humility.
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