Helsinki Fashion Week — Already Green — Will Be Purely Digital, Too

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Helsinki Fashion Week — Already Green — Will Be Purely Digital, Too
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It is the latest fashion week to go completely digital in the wake of the coronavirus. 🔐 pandemic.

Helsinki Fashion Week’s upcoming July edition will be cyber as well as eco — the latest fashion week to go completely digital in the wake of the coronavirus pandemic.

Organizers have paired each sustainable fashion designer with a 3-D designer to create their collections. The event is expected to encompass 3-D fashion shows, interactive livestreams, cyber networking opportunities and other “interdisciplinary collaborations.” The Helsinki event is of a smaller scale, but with more advanced technology married to its eco ethos, including a thorough audit of the week’s environmental and human impact.

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