Helena Christensen talks HM collaboration, her undiscovered model niece, and helping refugees for the UN.
STAYING LASER-FOCUSED: Helena Christensen’s upcoming capsule collection with H&M coalesced as naturally as could be.
H&M found Sarah-Sofie Sonne, who is not a professional model via Instagram. Another stroke of happenstance was that the Danish-born Christensen collects sweatshirts, vintage ones “that are really worn out, soft with the colors all faded.” She said. “It was just such a cool day. I had to go to Copenhagen to shoot it. First of all, that is something I love doing — get a little trip home, see the family.
Next up, Christensen will collaborate with the fashion designer Anine Bing for a capsule collection of favorite pieces they mutually like that they will start to create next month. On another front, she and her business partner Camilla Staerk will be rolling out a resort collection of swimwear, shoes, shirts, dresses and tops for their Staerk & Christensen label.
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