Don’t expect Texas A&M to crank up the Heisman hype machine for electric running...
Preseason Heisman hype campaigns are mostly relics these days thanks to the immediacy of social media.COLLEGE STATION — Ten years ago this spring at Texas A&M, an unheralded quarterback was best known for competing with Jameill Showers for the starting gig in 2012.
Fisher, for the most part, loathes social media and considers it one of the primary menaces of modern society. But there is one way it’s tolerable in his playbook - there’s no chance a superstar will get lost in the shuffle in late fall anymore. Then-A&M coach R.C. Slocum, enthralled by McElroy’s game-changing attributes, uncharacteristically launched a preseason Heisman campaign.
So Cannon and his staff, through iconic Texas Football publisher Dave Campbell, the longtime Heisman regional chairman, acquired a list of Heisman voters. Lectric Leeland opened the 1995 season with 229 rushing yards and 359 all-purpose yards against LSU, shattering the old SWC record in the latter category, and he sprang to the front of the early Heisman race. Alas, McElroy sprained his ankle a couple of games later, and the Aggies lost consecutive contests to Colorado and Texas Tech.The Aggies in 2012 lost their first game as Southeastern Conference members to Florida, but it was apparent they had a special quarterback in Manziel.
“If you play well, people are going to see it immediately,” Fisher said with two snaps of his fingers. “There’s nothing to hide. Everybody knows everything right . Whatever you do, good or bad.”
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