“You have to be balanced,” Heineken CEO Dolf van den Brink told CNBC. “At the same time, you need to stand for your values and your principles.”
Heineken CEO Dolf van den Brink told CNBC that"polarization in society" was impacting businesses and brands after its rival AB InBev faced a boycott of its Bud Light brand.
The Bud Light boycott followed the brand's sponsorship deal with transgender social media influencer Dylan Mulvaney. AB InBev also faced criticism for failing to stand behind the partnership amid the backlash.
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Heineken's profit hit by drop in beer sales in Asia | CNN BusinessPeople in Asia aren’t guzzling as much beer as they used to.
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SANDAG's CEO Hasan Ikhrata to resign in DecemberThe San Diego Association of Governments Chief Executive Officer Hasan Ikhrata announced his resignation Friday.
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McDonald's to test CosMc's new small format concept, CEO announcesThe golden arches are putting a new small-format restaurant concept to the test next year that will embrace the McDonald's ethos with a lesser-known character in the limelight.
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Help wanted: Who wants to be a chamber of commerce CEO?Opinion: Chambers of commerce no longer occupy the power position they once held, and leading one is no longer the great gig it once was.
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