Unable to find a briefcase he liked for less than $400, Daniel Scott began manufacturing his own, and using a direct-to-consumer model, offers them at about half the price at his store Daniel's.
As a management consultant at PwC, Daniel Scott, now 27, found himself on the hunt for the perfect leather briefcasebut most of the options he loved were too pricey for his budget. He'd only recently graduated from the undergraduate program of the NYU Stern School of Business.
Realizing there were many young men on budgets like his own, he decided to fill the gap in the marketplace himself. He reached out to a contact who manufactured leather bags for advice on how to make a leather briefcase he could sell for $100.Scott soon found himself teaming up with her to develop a design he was happy with. He found a local factory that was willing to manufacture 200 brown briefcases and 200 black ones, put them up on a simple site—Danielsnyc.
Since his launch, Scott estimates his profitable business, Daniel's, which is based in New York City, has brought in $500,000 in revenue.
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