HBO Max and Discovery+ will launch in the U.S. as a single service in the summer of 2023
The media company announced a timeline for the two services to be fused together: , according to JB Perrette, CEO and president of global streaming and interactive for Warner Bros. Discovery, speaking on the company’s Q2 earnings call.
WBD did not announce what the new brand name for the merged service will be, nor did execs discuss pricing for the unified streamer. Warner Bros. Discovery is initially focused on the ad-supported and ad-free versions of the combined HBO Max-Discovery+, Perrette said, but is also “exploring how to reach customers in the free, ad-supported space” with content that is totally different from what’s on the premium VOD services.
The merged HBO Max-Discovery+ will combine the best elements of both services, said Perrette. He said HBO Max has had “performance and customer” issues but offers a rich set of features; Discovery+ has more limited features but provides a more robust underlying delivery capability. Click here to sign up for Variety’s free Strictly Business newsletter covering earnings, financial news, and more.
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