HBO Max and Discovery+ Will Merge Into One Service

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HBO Max and Discovery+ Will Merge Into One Service
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Two big streaming services are about to merge:

Discovery is nearing the completion of its acquisition of WarnerMedia from AT&T — and when it does it will have to begin the process of merging the two companies’ assets. That will apparently include Discovery’s streaming service, Discovery+, and Warner’s streaming service,

According to Discovery chief financial officer Gunnar Wiedenfels , the company prefers “a combined product as opposed to a bundle” like the one that Disney began offering upon its acquisition of Hulu, which they maintained as a separate streaming service from their Disney+ platform. So right out of the gate, we’re working on getting the bundling approach ready, maybe a single sign-on, maybe ingesting content into the other product, etc., so that we can start to get some benefits early on. But the main thrust is going to be harmonizing the technology platform. Building one very, very strong combined direct-to-consumer product and platform, that’s going to take a while.

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