This fashion-conscious maternity label is hoping to give women more stylish options to pack for vacation, during and post-pregnancy.
Before Hatch came along in 2011, the maternity fashion market was pretty bleak. Ariane Goldman’s concept presented fresh, desirable clothing options for pregnant and postpartum women, options that fit well, looked good, and were truly stylish. Hatch has grown to become every chic mom and mom-to-be’s go-to brand and now Goldman and co. are offering a new concept for their clientele: getaway clothes.
“Being pregnant doesn’t stop your calendar and everything you have going on,” Goldman says. “We’ve heard the need for resortwear during this time of year, the need for something that targets the way pregnant and postpartum women want to look and feel on beach holidays.” Melling, for her part, had a hard time finding the right vacation wardrobe when she was pregnant.
Stylish “resortwear for pregnant women didn’t exist,” Goldman says. “We were expected to buy regular dresses two sizes too big or cover ourselves in muumuus or empire silhouettes that didn’t take into account the details and elements that are specific to pregnancy and postpartum. Now, we’re meeting our mamas and mamas-to-be wherever they are or wherever they’re going.”
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Hatch and La Ligne Birth Maternity CapsuleHatch, the maternity retailer, is collaborating with La Ligne, the sportswear company known for its stripes, to create a four-piece resort capsule collection.
Baca lebih lajut »
Helping refugees hatch business plansToday's migrants have plenty to offer but authorities often will not allow them to work
Baca lebih lajut »
9 Pairs of Jeans That Made New Moms Feel Like Themselves Again'I felt put together and polished when inside I felt the opposite.'
Baca lebih lajut »
Moms are being lunchbox-shamed — why experts say that’s not OKA note left by a daycare worker in a child's lunchbox is raising new awareness about lunchbox-shaming.
Baca lebih lajut »
Fox Buys Single Moms Comedy ‘Every Other Weekend’ From Adrienne Carter & Will Packer MediaEXCLUSIVE: Fox has put in development Every Other Weekend, a half-hour single-camera comedy from Adrienne Carter (Everybody Hates Chris), Will Packer Media and Fox Entertainment’s Sidecar Con…
Baca lebih lajut »
Activist group 'Moms for Housing' occupies vacant home in Oakland to protest city's homeless crisis'There are four times as many empty homes in Oakland as there are homeless people,' Sameerah Karim, one of the Moms for Housing, said.
Baca lebih lajut »