Utah State Auditor unable to determine whether 'Parents Empowered' campaign helped reduce underage drinking, but DABS official says data supports the claim
SALT LAKE CITY — The Utah State Auditor's Office published its yearly review of the Department of Alcoholic Beverage Services Tuesday with four findings — one of them saying that the Parents Empowered campaign has an"indeterminate impact on underage drinking."
“I have children that are in this age range," she said."Parents Empowered campaign says that really that key target audience is between nine and 12, where children are really forming their perceptions; their attitudes are thinking about everything, including alcohol.” “When I look at the statistics from 2005 to now, Utah’s underage drinking rates have decreased by 65 percent," Clason said."So they're at the lowest they've ever been since the state has been tracking that.”While the DABS feels the data supports that the campaign is working, Utah’s auditor was unable to conclude that more spending on the campaign equals greater reduction in underage drinking.
The audit recommends that the DABS identify and measure key parameters which will effectively drive the campaign in accomplishing its goal.
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