Harley-Davidson is looking at an alternative way to sell Hogs: with an interest rate.
The motorcycle maker is introducing 100 new models through 2027, including its first electric bike, to find new customers outside a pack of aging riders in the U.S.
Harley expects buyers of those Hogs to be younger and less wealthy than the baby boomers who drove its sales in recent decades, the company has said in recent years, making financing more important to securing their business.
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